By Marnie Hanel at VF Daily…
Lowbrow meets highbrow on Bravo’s new reality-television series Work of Art: The Next Great Artist. The show, which premieres next Wednesday, tracks 14 contestants as they compete to win $100,000 and a solo show at the Brooklyn Museum.
“Look—we’ve done it with food and fashion and hair and interior design, I think we can do it with art,” says Bravo senior vice president Andy Cohen, when asked if developing a high-concept show about art was a programming executive’s worst nightmare.
Cohen attributes his confidence to the producers: Sarah Jessica Parker, and her production company Pretty Matches, and Dan Cutforth and Jane Lipsitz, of Magical Elves. Since Cutforth and Lipsitz banded together in 2001, the Elves have been busy shifting the focus of reality television from double-dare matchups such as Survivor, to creative competitions. Their collective hits, including Project Runway and Top Chef, have earned the duo an impressive reputation and secured Bravo a loyal, and growing, 18-to-49 demographic. Even better, the shows are cheap to make. More…
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