Neoliberal LULZ: Combining Art and Corporate Strategies

  • 2016-02-02
  • Digicult

The birth of conceptual art has long been associated with the collapse of the gold standard in 1971. With one decision, the value of the dollar was no longer backed by the intrinsic value of a physical commodity, but instead became immaterial, opening financial markets up to greater speculation and volatility.

At the same time, contemporary artists adopted similar tactics, distancing themselves from objects in order to avoid the forces of the market. Yet, these market forces are all-pervasive.

With each downturn and recession, it has become ever more apparent that a handful of investment banks and corporations hold immense power over our everyday lives. Neoliberal Lulzbrings together work by five artists who interrogate this relationship and respond by adopting corporate strategies to their own ends.

Image Credit: Wikimedia Commons / user: Crosswords / https://creativecommons.org/licenses/by-sa/3.0/legalcode